European manufacturing
Our Happy Fluffy Cloud bolsters are sewn in a small, family-owned factory in Italy. Many of the machines that started factory production in the 1960s are still in place. The factory is one of the few in Europe that still handles the entire manufacturing process - from purchasing unsorted down to finished duvets packed and labeled with our pink clouds. For us, it provides the opportunity to have full transparency in how our duvets are made, which is reassuring.
For us, this is an opportunity to have full transparency in how our duvets are made and to be able to be transparent about it. A scattered production with sourcing filling in multiple places and sewing in another - perhaps in several continents and with different suppliers each season - would be impossible for us to monitor and stand by. Instead, we collaborate with a small factory that, together with us, makes long-term plans for product development, procurement, and deliveries.
Animal welfare was, of course, our first priority when we began producing duvets. European legislation regarding animal husbandry is strict. Therefore, our duvets are filled with down from European poultry used for food. It's a way of utilizing resources. Down farms in places like China and Canada are subject to completely different regulations. Our factory sews down products for some of Italy's most exclusive brands, and they have been using the same cotton and filling suppliers for decades. "We can't risk our reputation by switching to untested suppliers we don't know! All of our customers and partners depend on an absolutely reputable production chain. Looking for cheaper alternatives could quickly become unprofitable for us!" says the factory director in Italy. For us at Happy Fluffy Cloud, this is a secure guarantee that we are happy to talk about.
Fluffy feather filling
We never hold back. With more down filling than other duvets on the market, Happy Fluffy Cloud maximizes the down filling to achieve the feeling of being held in a warm embrace. The result of the well-filled duvet is a perfect balance between weight and airiness. This level of comfort provides a new level of relaxation, security - and, therefore, a better sleep! The recipe for a perfectly balanced fluff blend is approximately 50% goose down and 50% goose feathers. The tension in each feather keeps the duvet extra large and airy, creating an unparalleled fluffiness that doesn't give in.
Premium quality goose down
Goose down is often chosen for its warmth, softness, elasticity, and insulating properties. The down acts as a thermostat, regulating heat and moisture. A high-quality Happy Fluffy Cloud duvet retains warmth on really cold nights without becoming too hot during spring and autumn.
European food birds
Animal welfare is super important to us, and European legislation regarding animal husbandry is strict. Production is carefully regulated with traceable farms and suppliers. Using only feathers and down from food birds means the whole bird is utilized, which is a good way to conserve resources.
Certifications
Our factory holds a number of important certifications (Downpass) and memberships (European Down and Feather Association and The International Down and Feather Bureau), which guarantee traceability, a responsible supply chain, and the protection of animal welfare. Our products are also certified with NOMITE, ensuring that our duvets and pillows can be used by people with dust mite allergies. Additionally, the extensive special sterilization of down and feathers during washing creates an unfavorable environment for the development of mites.
The fabric that envelops the down in our bolsters is made of 100% cotton and is OEKO-TEX® certified. The high thread count creates a barrier that makes it impossible for mites to enter the down.
